We are dedicating this week to Fashion Revolution, a movement asking for more transparency and raising awareness on issues within the fashion industry. The movement is embodied in the hashtag #WhoMadeMyClothes, which can be seen all over social media. We want to give you a peek into our factories and tell you more about our philosophy surrounding the topic.
At R/H, a local production practice has always been a bit of a guiding principle. Our founders, Hanna Riiheläinen and Emilia Hernesniemi, both find a local production practice important after working in different areas of fashion in many different countries. This idea has been with us since the very beginning, and has made us choose our partners carefully. All our garments are sown in Tallinn, which makes it easy for us to make sure that the employees of our factories are treated with respect and compensated fairly. We also have a partnership with a Finnish-owned factory in Portugal, where all the fabric for our Organic cotton classics is woven. Also this factory is committed to respecting the laws regarding workplace safety and compensation.
For us, it’s important that all our pieces find their own home. In order to make this happen, we keep our stock limited to the amount of products we actually need, and regularly arrange stock sales. We are in close dialogue with our factories on a weekly basis and work together in order to reach the optimal stock size and minimize fabric waste. For example, did you know that all our hair scrunchies are made out of leftover fabric?
We have always stated that we want to make clothes for every woman, clothes that women actually want to and can wear. We aim to make timeless pieces that aren't bound to seasons or trends. A testament of this pursuit are our Mickey and Magic classics, which have been, and continue to be, our customers' favourites.
Lastly, we’d like to point out that we know the fashion industry is problematic. There are both social and environmental issues that we have to work hard to tackle, and there’s always more that can be done. It’s important for us to be a responsible actor in the fashion industry, and we’re constantly working towards that goal.